In their own words, free of bias
Know what they think
Inform and Improve® is the only systematic, single-source, scientific approach to finding out why people think and behave the way they do.
Most large organisations conduct market research on their customer experience but that research is primarily concerned with providing a vanity metric to justify the experience that is already being provided. They’re not really interested in finding out what their customers actually think. Traditional sampling, scales and tick the box surveys might give you an idea of how you are doing when it comes to your customer experience but they will never tell you how to improve it. Inform & Improve® is different. It's the fastest, most reliable way to know what your customers really think... and why.
Know why
We measure the language customers use to describe their experience so you get the insight you need to improve it.
Inform and Improve® turns your customer database into a single focus group where each customer answers the survey independently and anonymously using free text. Sophisticated filtering software determines the shared contexts everyone uses to describe their experience and highly skilled analysts then interpret their meaning. The result is an incredibly nuanced and detailed analysis that is mathematically representative of the entire customer database and free of the bias that hinders most other methodologies.
Real insight. Actionable results.
Know what to do
Once you know why your customers think and behave the way they do, you can create a strategy to reinforce or change it.
Inform and Improve® informs strategy and guides leadership with real insight that you can use to deliver meaningful change. But be warned! It's not for the faint-hearted. There is nowhere to hide. You need to be a brave leader that actually wants to make a meaningful impact rather than simply look like you do. If that's you, then Inform and Improve® is the ultimate insight into driving customer engagement, loyalty, and advocacy. It's the insight you need to make things happen.
